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Why should I buy Easy Shave Butter?

We took a long look at other shaving creams on the market and decided there was a lot to improve on. So we spent almost a year developing an original formula. The goal was to create the closest, gentlest shave imaginable, while leaving your face feeling fantastic. We're confident it's the easiest thing a man could possibly use to treat his face before a shave and leave it feeling awesome afterwards.